M.J.Greene Creative

 This is a campaign that I built and deployed for CloudOne, a niche marketing agency in Vancouver, WA that works with the automotive industry. My specific role was selecting assets from the Mercedes-Benz ad planner to create a compelling email piece targeted to a list of the dealerships' customers who had purchased a car in the last six years, then to slice and program the HTML within the email to link to the different vehicle and service offers specified by Mercedes-Benz of Flemington. This email worked in tandem with a set of Google display ads delivered to the same target by importing the email list and other customer data into the Google ads audience manager. Once again, I built the ads with assets from the ad planner. Once the ads and email were approved by the implementation specialist who had contact with the client, I deployed the ads and email using CloudOne's proprietary software 30Car. With the list owned by the client, the measurement was a shared responsibility. However, the ROI, or the 30Car Guarantee from my agency, was to sell at least 30 cars in 6 weeks.